The British Equestrian Trade Association (BETA) represents suppliers and retailers and holds its annual fair from the 21th of January until the 23rd included.
The fair is the place to be in the equestrian world. Baleno from Sioen is a premium equestrian brand that combines stylish tradition with inspiring innovation. Baleno was founded in the seventies and is part of the innovative textile group Sioen Industries (since 1907).
We know clothes. We breathe fabrics. It is our business to do so. We translate this for you into the best equestrian and country and lifestyle clothes that combine comfort, perfect, elegance and technicity. Our high-quality jackets, trousers, blouses and accessories for riders and spectators are worn daily all over the world and thrive on an excellent reputation.
The sparkling new collection which is brought in fresh colours to the existing bestsellers and plenty of innovative designs for both country and city wear.
The Country Lifestyle range is specifically designed to meet the demands of a variety of country pursuits fused with a classy twist of British Heritage to offer both practicality and style when enjoying country life.
Visit us in Birmingham on the BETA fair. Booth P 7.1. From January 21nd until 23rd.